According to the X5 Club research center, cited by Kommersant, sales of such products in stores will double compared to the previous year. Large retail chains – Pyaterochka, Perekrestok and Chizhik – note the growing demand for frozen and ready-to-eat pancakes. In 2024, their stores sold 41.4 million packages, which is 7% higher than in 2023.
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Over the past year, the market has shown significant growth: sales of sweet frozen pancakes increased by 12.1%, unsweetened pancakes – by 15.3%. The price has also increased: now a package of frozen pancakes costs about 183 rubles, which is 15% higher than previous prices.
In the field of catering, the average cost of a portion of pancakes reached 282 rubles, which is 13% higher than last year's figures. Among the reasons for the growing demand for the use of ready-made products, experts cite the development of their own brands of networks that make products more affordable.
Earlier, we wrote that according to the industry association in Russia, the selling prices for red caviar decreased by Maslenitsa.
